It's a mission. An obsession. A collaborative effort to ignore limitations, think differently and create the next generation of ultra-performance cycling components.  

Before transitioning to triathlon in 2017, Beth Potter was already a decorated athlete in track and field, representing Scotland at the 2014 Commonwealth Games and Great Britain at the 2016 Olympics in Rio. It was after the Olympics in Brazil that Potter announced she would begin focusing on triathlon. Potter had the endurance base, but building the strength and skills to race her bike at an elite level came slowly. At the time the only cycling she had ever done was on a fixed gear commuter bike in London, where she worked full-time as a physics teacher. Her big breakthrough in triathlon came in 2019, when she won the European Championship in The Netherlands. Racing and training with CADEX WheelSystems and components, she is now focused on Triathlon World Cups and qualifying for the 2024 Olympic Games in Paris.

TeamTriathletes
BornDecember 27, 1991
HometownGlasgow, Scotland
ResidesLeeds, Great Britain
Top Results

2022: Bronze medal at Commonwealth Games Triathlon; 3 World Triathlon podiums; World Triathlon Arena Games Champion

2021: 2 World Triathlon Cup wins; 4th overall in Super League Triathlon Championship Series

2020: 2 podiums in ITU Triathlon World Cup

2019: Gold medal at European Triathlon Championships

Career GoalsWin Olympic medals in individual and relay triathlon events
CoachesJack Maitland sets the overall structure. Alistair Brownlee does my bike program, Andy Henderson my run, Coz Tantrum my swim and Dane Mitchell my gym.
Favorite CADEX productCADEX 42mm WheelSystem. They're really responsive, helping me get out of tight turns quickly.
Favorite eventLeeds WTCS – it's a great atmosphere in my hometown. Sadly, not a venue anymore!
How did you start in triathlon?After the 2016 Olympics in Rio, I realized that getting an Olympic medal in long-distance running was going to be extremely hard. I had a bit of a swimming background, but had never ridden a road bike. So I quit my full time job as a physics teacher in London, packed my bags and moved to Leeds to start life as a full-time triathlete.
What do you carry on a long ride?All the usual things – bars, water, sometimes homemade rice cakes. Sometimes a pump, otherwise hope someone else in the group has one!
Favorite place to trainLeeds, England, and sometimes La Nucia in Spain. We usually go out for a month or so in February to break up the winter.
Dream vacation spotThe idea of a Carribean beach holiday sounds amazing, but I know as soon as I get there I would be wanting to get off the beach and be active!
Films or TV you loveCurrently Happy Valley. In the past, things like Line of Duty. I'm also a big Gogglebox fan!
Favorite book"Do Hard Things" by Steve Magness
Words to live byDon’t aim to be consistently great, aim to be great at being consistent.