How do you defy the impossible? First, you think outside the box. You ignore the limitations and build a team that believes. Sub7 is Kristian Blummenfelt’s attempt to break the 7-hour Ironman barrier. No one works harder or dreams bigger than Kristian, and it’s that drive, that will to win, that pushed us to create the prototype bike he recently used to win the Ironman World Championship. We’re not done yet. With Sub7, Kristian is attempting to redefine the limits of human performance. We’re proud to be part of his team.
Witness Kristian's attempt live on the SUB7 website on June 5th, 7AM CEST.